Erik Wolf is a small business marketer and author of two books, Blog For Business and the award winning Marketing: Unmasked. He is also the founder of ORBTR, the first marketing automation platform for WordPress and of Zero-G Creative, an online marketing agency serving small (and growing!) business clients exclusively.
Erik has been featured by The Huffington Post, NewYorkTimes.com and Atlanta Business Radio among other media outlets and has been a speaker at conferences such as South by Southwest (SXSW), Ignite Denver, Digital Atlanta and several WordCamps. Erik lives in Denver, Colorado with his wife and two children.
He will be presenting “Grow Your Business NOW: Maximize Marketing Efficiencies With WordPress” on Saturday.
Interview with Erik:
Why do you use WordPress?
I started using WordPress about 6 years ago when we were looking for an open source content management system to adopt for our clients. We chose WordPress primarily because, of all the systems we tested, it seemed the only one easy enough to use that we could easily teach it to our clients. In 2013, we still use WordPress, not only because of the ease of use but also because of the way the platform has evolved, the incredible growth of the community and the development of incredible business tools to go along with it.
What do you like best about WordCamps?
WordCamps are a great reminder about the incredible variety of people in our community including designers, developers, business owners, writers, creators, and complete novices. Getting in touch with a wide range of people and learning what they do with WordPress and what they need in resources is incredibly valuable.
Do you have any advice for a person who’s building a business around WordPress design/development?
Take the time to meet and really get to know other WordPress folks and how they work… It amazes me what I’ve learned and tips I’ve picked up from people I meet at WordCamps and other events even having sold WordPress services for six years.